Demand Generation Program Manager

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<p style="min-height:1.5em">We’re looking for a demand generation marketer who brings fresh ideas, strong execution, and a clear eye for results. In this role, you’ll shape how the right audiences discover, engage with, and evaluate Coder.</p><p style="min-height:1.5em">You’ll run demand gen programs across sponsorships, paid campaigns, vendor channels, and regional markets. You’ll work closely with demand gen, content, design, product marketing, and marketing ops to ship thoughtful programs on time, on budget, and built to learn.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What you’ll do here</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Run day-to-day execution for sponsorships, vendor programs like BrightTALK, and paid campaigns across selected channels.</p></li><li><p style="min-height:1.5em">Own vendor relationships and program logistics, including timelines, deliverables, and follow-up.</p></li><li><p style="min-height:1.5em">Help expand verticalized campaigns by tailoring messaging and channel selection to specific industries and buyer segments.</p></li><li><p style="min-height:1.5em">Research, document, and recommend new channels, sponsorships, and campaign opportunities to test.</p></li><li><p style="min-height:1.5em">Support regional program execution across Europe and APAC as we expand localization.</p></li><li><p style="min-height:1.5em">Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.</p></li><li><p style="min-height:1.5em">Track program performance and share recommendations that inform renewals, optimizations, and future tests.</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em"><strong>What we’re looking for</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">3–5 years of experience in demand generation, digital marketing, or paid media.</p></li><li><p style="min-height:1.5em">Hands-on experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.</p></li><li><p style="min-height:1.5em">Strong project management instincts. You keep deadlines, budgets, and stakeholders organized, and you communicate early when things shift.</p></li><li><p style="min-height:1.5em">Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, analyze performance, and turn numbers into recommendations.</p></li><li><p style="min-height:1.5em">Curiosity about using AI tools and workflows to find efficiencies, improve execution, and test what’s possible.</p><p style="min-height:1.5em"></p></li></ul><p style="min-height:1.5em"><strong>Bonus tacos if you have</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms.</p></li><li><p style="min-height:1.5em">Experience managing programs in tools such as Asana.</p></li><li><p style="min-height:1.5em">A background in vendor negotiation or media buying, with a track record of getting more value from sponsorship budgets.</p></li><li><p style="min-height:1.5em">Experience in B2C marketing or industries outside traditional B2B demand gen. We value people who bring ideas from different playbooks.</p></li></ul><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"></p><h2><strong>About Coder</strong></h2><p style="min-height:1.5em">Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle.</p><p style="min-height:1.5em">Our self-hosted AI Development Environment is the foundation for deploying agentic AI in the enterprise. It provides a secure, standardized, and governed workspace to deploy autonomous coding agents alongside human developers, accelerating innovation while maintaining control and compliance. Coder's isolated, policy-driven environments improve productivity, cut cloud costs, and reduce data risks. Developers transition to AI at their own pace using their own tools. Platform and security teams can govern, audit, and manage a great developer experience at scale.</p><p style="min-height:1.5em"></p><h2><strong>Interview process </strong></h2><p style="min-height:1.5em">We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders. </p><p style="min-height:1.5em"></p><h2><strong>AI use during the interview process</strong></h2><p style="min-height:1.5em">As an AI company, Coder embraces the use of AI tools, and we want to be transparent about our expectations as you navigate our interview process. </p><p style="min-height:1.5em"><strong>Not permitted</strong>: Using AI assistance during conversational interviews.</p><p style="min-height:1.5em"><strong>Permitted</strong>: Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalized for using AI as long as it is done honestly.</p><p style="min-height:1.5em"></p><h2><strong>Our use of AI in hiring</strong></h2><p style="min-height:1.5em">We use AI tools to help manage our recruitment process efficiently and fairly. Specifically:</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Ashby</strong> helps us review inbound applications by surfacing candidates who best match the role requirements we've defined. This tool does not make hiring decisions - it helps our team prioritize which applications to review first.</p></li><li><p style="min-height:1.5em"><strong>Granola</strong> takes notes during our interview calls so our team can focus on the conversation with you.</p></li></ul><p style="min-height:1.5em">All hiring decisions are made by humans. Our team reviews applications, conducts interviews, and makes final selections. AI tools assist us but never replace human judgment, and these practices are conducted in compliance with applicable data protection, AI governance, and labor laws. Your data is not used to train AI models.</p><p style="min-height:1.5em">In accordance with New York City Local Law 144, an independent bias audit has been conducted on "Automated Employment Decision Tools"; results are available for <a target="_blank" rel="noopener noreferrer" href="https://www.ashbyhq.com/downloadables/ashby-bias-audit-08-2024.pdf">Ashby</a>.</p><p style="min-height:1.5em">If you're applying for a role at Coder and have questions about how we use AI in our process, or if you'd like to request information about the data we collect, please contact <a target="_blank" rel="noopener noreferrer" class="c-link c-link--focus-visible" href="mailto:careers@coder.com">careers@coder.com</a>.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h2><strong>Coder is a proud Equal Opportunity Employer</strong></h2><p style="min-height:1.5em">We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.</p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...