Manager, Web and Digital Experience

Other Jobs To Apply

<b>This position is open to candidates across Canada. For candidates based in Surrey, the role follows a hybrid work model. For the right candidate, a fully remote arrangement may also be considered.</b><br/><br/>The Manager, Web & Digital Experience is customer-obsessed and data-driven, and responsible for the end-to-end management, performance, and optimization of 7-Eleven Canada's digital ecosystem. This role ensures all website and app experiences - including 7-Eleven.ca, SpeakOut, 7Rewards, 7Now, and future digital products - deliver best-in-class usability, performance, and brand consistency.<br/><br/>Reporting to the Sr. Manager, Digital & E-Commerce, this role leads the Canadian web and digital platform experience, partners closely with U.S. product and development teams, and provides strategic oversight and technical leadership of UX/UI quality across all customer-facing digital touchpoints. This role also directly manages and coaches the Specialist, Web & Digital Experience to deliver seamless and conversion-driving digital experiences.<br/><br/><b>Responsibilities:</b><br/><br/><b>Website, App, and Digital Platform Ownership:</b><br/><ul><li>Manage and own the full lifecycle, performance, optimization, and content for 7-Eleven.ca and the SpeakOut websites, ensuring alignment with business priorities and content strategy.</li><li>Define the Canadian web and digital platform strategy aligned with business objectives and content strategy, including SEO, user experience, conversion optimization.</li><li>Ensure platforms deliver exceptional UX/UI, fast performance, accessibility compliance, and strong alignment with brand and business goals.</li><li>Oversee integrations between Canadian web properties, the 7Rewards app, 7Now delivery experiences, and future digital channels (e.g.,7Merch, e-commerce initiatives).</li></ul><br/><br/><b>UX/UI Leadership & Cross-Functional Collaboration:</b><br/><ul><li>Provide UX/UI leadership across all owned digital platforms, validating design feasibility within CMS and platform templates.</li><li>Guide the Specialist, Copywriter, Graphic Designer, and marketing stakeholders to ensure cohesive, on-brand digital experiences.</li><li>Collaborate with U.S. development teams and external design partners to align on technical capabilities, design direction, and roadmap priorities.</li></ul><br/><br/><b>Performance, Analytics, Optimization:</b><br/><ul><li>Own and manage digital performance KPIs for all Canadian web properties, including engagement, conversion, task completion, site speed, SEO/SEM performance, and user behaviour.</li><li>Lead ongoing performance analysis dashboards, and monthly reporting, translating insights into optimization recommendations.</li><li>Own and manage the web budget, aligning investment across SEO, CRO, platform enhancements, and paid web channels to drive measurable improvements in digital performance and customer experience.</li></ul><br/><br/><b>SEO/SEM Strategy & Execution:</b><br/><ul><li>Lead SEO strategy through regular audits, content optimization, and technical improvements to grow rankings for key commercial and high-intent terms (e.g., "coffee near me," "pizza near me").</li><li>Partner with agency and internal teams to execute SEM strategy, including performance monitoring, landing page optimization, and alignment with search demand trends.</li><li>Embed SEO/SEM best practices into content development, campaign briefs, and digital initiatives.</li><li>Ensure that online site listings are kept up-to-date.</li></ul><br/><br/><b>Roadmap & Stakeholder Management:</b><br/><ul><li>Develop and maintain a Canadian digital platform product roadmap aligned with business priorities, marketing strategy, and U.S. development timelines.</li><li>Represent Canadian business needs in monthly U.S./Canada digital meetings, advocating for enhancements that improve customer experience and operational efficiency.</li></ul><br/><br/><b>Team Leadership:</b><br/><ul><li>Directly manage and coach the Specialist, providing clear priorities, feedback, and development support.</li><li>Champion a culture of data-driven decision-making, customer-centric design and continuous optimization within the marketing team.</li></ul><br/><b>Qualifications</b>:<br/><ul><li>Bachelor's degree in Marketing, Business, Digital Media, or a related field; advanced training or certifications in product management, UX/UI, SEO/SEM, or analytics are strong assets.</li><li>5+ years of experience in digital product management, platform ownership, or web/app optimization - ideally in retail, convenience, QSR, or consumer brands.</li><li>A passion for starting with the customer and building a customer- and data-obsessed digital team</li><li>Strong technical capabilities and leadership with an exceptional strategic skills to transform digital properties</li><li>Strong understanding of CMS platforms, UX/UI design principles, and mobile app ecosystems.</li><li>Demonstrated experience in SEO/SEM strategy, web analytics, and digital performance measurement.</li></ul><br/><br/>Pay: $90,000.00 - $105,000.00 Annual<br/><br/>If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.<br/><br/>For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.<br/><br/>For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...